Identifying Relationships Associated with Consuming User-Generated Content
نویسندگان
چکیده
Over the last several decades, the media landscape has evolved into a complex and dynamic conglomeration of both traditional and interactive media that seek to serve the needs of today’s fast-paced lifestyles. While traditional media are struggling under the weight of increased segmentation, the interactive environment has shown the capacity to capitalize on this fragmented market by offering media alternatives that provide consumers a AbstrAct
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